Unlimited potential for precise positioning

Unlimited potential for precise positioning

According to studies, except a few faithful supporter of sport, slow 70% of consumers switching to wear shoes. Most developed countries in Hong Kong and abroad, sport shoes because of comfort and quality of life of people is the first choice. The domestic industry, sports shoes, sports shoes, most global positioning brand preference in the aging Steve Madden Flats system of mature products. The mark is now more young people are extremely contradictory and directly inhibits the needs and preferences of young consumers, resulting in a small minority of the consumer market and the occasional slow-growing consumer market.

So how do you break down the epidemic of casual shoes, narrow and brand Steve Madden Sandals sportswear, casual wear brand in the gap? The key to this system, such as very young brand, and capture the development and strength and strong purchasing power among the younger generation. Only in this way can make casual shoes, the image of the fashion industry, fashion industry on a quarterly basis on the theme of fashion, eventually forming a large force of radiation. It 'clear that the shoes leisure household power, even in Steve Madden Pumps the same style, if the company is casual, fashion, entertainment, leisure outdoor ...... Most of their products imitating the lines of manufacturing does not have a built-depth investigation on the real needs of consumers. Therefore, the shoe that would develop in this area is the exact positioning of the brand.

multi-pronged approach to win the state of the market